Showing posts with label music sales. Show all posts
Showing posts with label music sales. Show all posts

Friday, March 25, 2016

The Official RIAA 2015 Statistics Are Out

The RIAA has released its statistics for 2015 and, as always, there are some surprises. The things to remember about the RIAA is that it works for the record labels (especially the majors), so some stats you have to take with a grain of salt. Here are some of the more noteworthy data points.
  • There was a very slight increase in the recorded music part of the business, with revenues of just over $7 billion, for an increase of 0.09%
  • Streaming accounted for more revenue than any other income stream for the first time, accounting for 34.4% of income, while download sales made up 34%, physical sales were 28.8%, and synch were 2.9% of total revenue.
  • Paid subscription revenue increased 52.3% to $1.22 billion, compared to $800.1 million in 2014, while ad-supported streaming revenue increased 30.6 percent to $385.1 million. All very good news!
  • Revenue from CDs, vinyl and DVDs of albums and singles fell another 10.1 percent to $1.9 billion (although that was less than predicted). CDs fell to $1.521 billion from $1.83 billion the year before based on 123 million CDs that were sold last year, which was down from around 143 million in 2014. 
  • Vinyl sales continued to soar, generating $423 million from 16.9 million album sales and roughly 500,000 singles, an increase of 31.8 percent.
Here's the catch - the RIAA's numbers reflect retail sales, which means that the above numbers don't reflect how much the labels actually received for their music, although wholesale prices are from 65 to 70%.


Tuesday, February 23, 2016

Will Music "Windowing" Become The Norm?

Music Windowing imageWhen Adele released her latest album 25, it wasn't officially available on most streaming services, which certainly helped her attain some healthy sales. Now nearing 20 million sales worldwide, many label execs have taken notice and want to institute the same policy with other artists as well.

Known as "windowing," the strategy has been used in the movie industry for some time. That's where a film is released on in the theaters for a period of time, and only allowed to go to rental and television only after it's finished its theater run.

The music version of windowing would have a superstar album release be only available via CD or download for a period of time before being released to the streaming services.

While that sounds all well and good on the surface, it also sounds like an industry pulling at straws in hopes of peeling back the flow of time. It won't work for a few reasons:

1. Consumers have now adapted to streaming and they're not going back. They expect to be able to find the music they want on their platform of choice right now and if your latest release isn't there they'll just move on.

2. Adele is a special case, with sales propped up mostly by soccer moms and baby boomer women (Sony did a study) who are predisposed to buy a CD or download.

Windowing is a bad idea, and while I don't think it will ultimately get any traction, it's only pushing back the inevitable. Streaming is here to stay until the next new technology is upon us, so let's all get used to it and maybe even enjoy it.